Privacy Policy

This Privacy Policy describes how SilverGrove ("we," "us," or "our") collects, uses, and shares information about you when you use our website (silvergrove.sbs), interact with our services, or otherwise communicate with us.

We respect your privacy and are committed to protecting your personal data. Please read this Privacy Policy carefully to understand our practices regarding your personal data.

1. Information We Collect

1.1. Information You Provide to Us

We collect information you provide directly to us, including:

• Contact information (such as name, email address, phone number, postal address)
• Account credentials (if you create an account)
• Payment information (when you purchase services)
• Profile information (such as profile photos, style preferences)
• Communication content (when you contact us by email, phone, or through our contact forms)
• Survey responses and feedback
• Any other information you choose to provide

1.2. Information We Collect Automatically

When you visit our website, we automatically collect certain information, including:

• Usage information (pages visited, time spent, links clicked)
• Device information (IP address, browser type, operating system)
• Location information (derived from your IP address)
• Cookies and similar tracking technologies (as described in our Cookie Policy section)

2. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our services
• Process transactions and fulfill orders
• Communicate with you about appointments, services, promotions, and events
• Respond to your requests, questions, and feedback
• Personalize your experience and deliver content relevant to your interests
• Monitor and analyze trends, usage, and activities in connection with our services
• Detect, investigate, and prevent security incidents and fraudulent transactions
• Comply with legal obligations and enforce our terms and policies

3. Legal Basis for Processing

We process your personal data on the following legal bases:

• Contractual Necessity: To perform our contract with you (e.g., providing styling services you've requested)
• Legitimate Interests: For our legitimate business interests (e.g., improving our services, marketing) where those interests are not overridden by your rights
• Consent: With your explicit consent (e.g., for email marketing)
• Legal Obligation: To comply with legal requirements

4. Information Sharing and Disclosure

We may share your information in the following circumstances:

• Service Providers: With third-party vendors, consultants, and other service providers who need access to such information to carry out work on our behalf (e.g., payment processors, email service providers)
• Business Transfers: In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business
• Legal Requirements: When we believe disclosure is necessary to comply with applicable law, regulation, legal process, or governmental request
• Protection of Rights: To enforce our rights, protect our property or safety, or the rights, property, or safety of others
• With Your Consent: In other cases with your consent or at your direction

We do not sell your personal information to third parties.

5. Cookie Policy

We use cookies and similar tracking technologies to collect information about your browsing activities and to distinguish you from other users of our website.

5.1. Types of Cookies We Use

• Essential Cookies: Necessary for the website to function properly
• Analytical/Performance Cookies: Allow us to recognize and count visitors and see how they move around our website
• Functionality Cookies: Enable the website to provide enhanced functionality and personalization
• Targeting Cookies: Record your visit to our website, the pages you visit, and the links you follow

5.2. Third-Party Cookies

We may allow third parties to place cookies on your device when you visit our website. These third parties include:

• Analytics providers (like Google Analytics)
• Social media platforms (like Facebook)
• Advertising networks

5.3. Managing Cookies

You can set your browser to refuse all or some browser cookies or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

6. Data Retention

We retain your personal data for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period, we consider:

• The amount, nature, and sensitivity of the personal data
• The potential risk of harm from unauthorized use or disclosure
• The purposes for which we process the data
• Whether we can achieve those purposes through other means
• Legal requirements

7. Data Security

We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. These measures include:

• Encryption of sensitive data
• Access controls and authentication procedures
• Regular security assessments
• Staff training on data protection

However, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security.

8. Your Rights

Depending on your location, you may have certain rights regarding your personal data, including:

• Right to Access: You can request a copy of the personal data we hold about you.
• Right to Rectification: You can ask us to correct inaccurate or incomplete data.
• Right to Erasure: You can request that we delete your personal data in certain circumstances.
• Right to Restrict Processing: You can ask us to restrict the processing of your data in certain circumstances.
• Right to Data Portability: You can request a machine-readable copy of your data to transfer to another service.
• Right to Object: You can object to our processing of your data in certain circumstances, particularly for direct marketing.
• Right to Withdraw Consent: Where processing is based on consent, you can withdraw that consent at any time.

To exercise any of these rights, please contact us using the details provided in the "Contact Us" section.

9. International Data Transfers

We primarily process personal data within the United Kingdom. However, we may transfer your personal data to third-party service providers operating outside the UK. When we do, we ensure a similar degree of protection is afforded to your data by implementing appropriate safeguards, such as:

• Transferring to countries that have been deemed to provide an adequate level of protection
• Using specific contracts approved for use in the UK that give personal data the same protection it has in the UK

10. Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18 without verification of parental consent, we will take steps to remove that information from our servers.

11. Third-Party Links

Our website may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. We encourage you to read the privacy policy of every website you visit.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you by posting the updated policy on our website with a new effective date. We encourage you to review the Privacy Policy whenever you access our services to stay informed about our information practices.

13. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us at:

SilverGrove
48 Robertson Pass
Samuelland, NE20 0RB
United Kingdom
Email: [email protected]
Phone: +44 3773 475732

14. Complaints

If you have concerns about our handling of your personal data, you have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). However, we would appreciate the chance to address your concerns before you approach the ICO, so please contact us directly first.

Last Updated: May 15, 2023